Updated October 23, 2026
The short answer: it comes down to who posts. With Social Media Management, Twentythird plans, shoots, edits, posts, reports and runs paid social for you. With Content System, Twentythird plans, shoots and edits a monthly batch of content, and your team posts it. Your accounts stay yours either way.
| Social Media Management | Content System | |
|---|---|---|
| Who plans the content? | Twentythird | Twentythird, with your team |
| Who shoots and edits? | Twentythird | Twentythird |
| Who posts? | Twentythird | Your team |
| Who runs paid ads? | Twentythird, on your budget | Your team (or add it as a separate scope) |
| Who reports on results? | Twentythird, every month | Your team |
| Who owns the accounts? | You | You |
| How you buy it | Monthly, 3-month first term | Monthly, 3-month first term |
Who posts. With Twentythird's Social Media Management, we post, report and run paid social for you. With Content System, we produce a monthly batch of content and your team posts it.
No. Both services use the same planning, shooting and editing. The difference is responsibility after the content is made, never quality.
Yes. You can start with Content System and move to Social Media Management when you want posting, reporting and paid social handled too.
Content System usually involves less ongoing work because your team posts and runs ads, but every Twentythird job is quoted to its scope. Get a free quote for an exact number.